Aubay and IBM collaborate to develop Artificial Intelligence solutions using IBM watsonx

Aubay Portugal has just announced a collaboration with tech giant IBM to develop and implement complete Artificial Intelligence solutions, using IBM’s watsonx, the company’s leading AI product portfolio.

This collaboration will enable the consultancy to deliver end-to-end AI solutions, helping companies automate processes, make faster and more informed decisions, and explore new growth opportunities.

With watsonx, Aubay will have access to advanced tools in generative AI and machine learning, allowing the creation of integrated, adaptable solutions tailored to each client’s specific needs.

By combining Aubay’s expertise in digital transformation with IBM’s AI capabilities, this partnership will help companies automate processes to reduce errors and increase efficiency, organize and analyze real-time data for faster, more accurate decisions, improve customer experiences with faster, more personalized responses, and free up teams from repetitive tasks so they can focus on strategic projects.

According to Pedro Gouveia, Chief Technology Officer at Aubay Portugal: “Since Aubay began operating in Portugal 18 years ago, our focus has been on delivering IT services that give organizations the flexibility to quickly benefit from innovation and digital transformation to become more efficient and productive. Today, this means harnessing the power of Artificial Intelligence to optimize processes and maximize valuable resources. This new collaboration between Aubay Portugal and IBM, especially in the AI space, is a natural step — IBM is a pioneer in AI and uniquely positioned for the enterprise market. Together, we can provide the capacity and expertise organizations need to move forward quickly with ML and GenAI initiatives, while also addressing key concerns in this area, such as confidentiality, governance, and open solutions that help minimize cost and vendor lock-in.”

From IBM Portugal, Luís Gregório, Partner Technical Specialist, states: “We have high expectations for the collaboration we are building with Aubay Portugal. Every working session so far has confirmed these expectations thanks to the commitment and energy shown by both teams — strategically, commercially, and in the development of technical capabilities. I believe we’ll soon see joint solutions reaching the market.”

This collaboration places Aubay’s clients at the forefront of the digital revolution, equipped with the best tools to thrive in a constantly evolving market.

About Aubay:

Aubay is an international consultancy specialized in digital transformation, with a presence in several countries including Portugal, France, Belgium, and Spain. Aubay supports companies across various industries in accelerating their transition to digital business models through customized, high-impact solutions.

About IBM:

IBM is a global leader in hybrid cloud and AI, and in delivering business services. We help clients in more than 175 countries leverage insights from their data, streamline business processes, reduce costs, and gain a competitive edge in their industries. Nearly 4,000 government and enterprise entities in critical infrastructure sectors — such as financial services, telecommunications, and healthcare — rely on IBM’s hybrid cloud platform and Red Hat OpenShift to drive their digital transformations quickly, efficiently, and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud