CTO of Aubay Portugal anticipates ICT market trends for 2025

In an interview with Jornal Económico, the Chief Technology Officer of Aubay Portugal, Pedro Gouveia, shared his perspectives on the future of Information and Communication Technologies (ICT) in the segment “Who’s Who in ICT.”

Aubay Portugal plays a crucial role in preparing large companies for the ICT initiatives of 2025. According to Gouveia, “the main investments will continue to be in Cloud Computing and Cybersecurity”—areas that have already been prioritized this year—adding that “now they will also include AI and Machine Learning, which will move from exploratory topics with pilot projects to being priority areas by 2025.”

Digital transformation will be driven by the increased data generation from IoT devices, which will be integrated in real-time into operational systems, facilitated by the adoption of 5G. Gouveia emphasized that “the promise of value generated by more democratic access to Generative AI faces challenges that need to be addressed as a priority, particularly through the comprehensive training of internal resources in AI concepts.”

Data integration and the creation of a single source of truth are essential to maximize the value of generated knowledge. The CTO noted that “the value extracted from generated knowledge has increased exponentially, shifting from an important analytical support for decision-making to tangible gains in efficiency and productivity in daily processes.”

Sustainability and Energy Efficiency will continue to be strategic priorities for 2025, with tactical actions to consolidate ongoing initiatives. Pedro Gouveia also highlighted the importance of Blockchain, stating that “on the opposite side of the life cycle, organizations should explore how they can create value with this technology, even though it is still largely in the proof-of-concept phase.”

The segment also featured insights from other industry leaders, including Ricardo Madeira (CTO of SIBS), Manuel Maria Correia (General Director of DXC Portugal), Ana Rosado (Senior Partner at Askblue), Gonçalo Santos Lopes (Country Manager of Visa in Portugal), and Jorge Paiva (CCO of Eurotux).

The Leaders Forum of Jornal Económico, which brings together CEOs, technology directors, and executives from software, payment technology, consulting companies, and other market players, emphasizes the relevance of these professionals' opinions on future ICT trends, ensuring that innovation will continue.

With extensive experience in the sector, Aubay Portugal is well-prepared to lead digital transformation and assist its clients in navigating and adopting new trends in the ICT market.