Aubay Portugal

José Cruz appointed new CEO of Aubay Portugal

Aubay Portugal
5 min

Aubay Portugal announces a change in its leadership with the appointment of José Cruz as its new Chief Executive Officer (CEO)

This transition marks a new chapter in the company’s trajectory, reinforcing the continuity of its commitment to innovation, excellence, and close relationships with clients and employees.

José Cruz succeeds João Bexiga, who led Aubay Portugal over the past 17 years and made a decisive contribution to the company’s growth and consolidation in the national market.

Continuity of internal leadership

João Bexiga highlights that “Aubay Portugal now has a strong management team and a culture of excellence that allow us to look to the future with confidence. The continuity of internal leadership, now with José, ensures stability and coherence.”

The former CEO remains within the company’s structure as a non-executive director, ensuring strategic continuity and the stability that have characterized the company’s journey. His continued involvement reinforces confidence in the management model and the organization’s long-term vision.

A commitment to the future

For José Cruz, the new role represents a clear commitment to the company’s future: “I take on this challenge with a strong sense of responsibility and ambition, confident that we will continue to grow sustainably and create increasing value for our clients, partners, and employees.”

With this transition, the position of Operations Director will now be assumed by Diogo Pascoal. With 8 years of experience at Aubay, he previously served as Business Strategy Manager, taking on in this new role the responsibility for the company’s operations.

Continuity, innovation, and talent development

With this change, Aubay Portugal reaffirms its ambition to maintain a dynamic of sustainable development and to strengthen its position as a reference in the information technology and consulting sector. The appointments of José Cruz and Diogo reflect a strong commitment to experience, strategic vision, and collaborative leadership that characterize the executive team’s track record.

Aubay Portugal thus maintains its focus on a future of continuous evolution, technological innovation, and talent development, consolidating its role as a trusted partner for organizations in Portugal and beyond.

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