Pedro Gouveia reveals how AI is transforming key sectors and accelerating digital transformation
Aubay Portugal has been actively supporting companies in their digital transformation journey, now accelerating this process through the use of artificial intelligence
In an interview with Jornal de Negócios, Pedro Gouveia, Chief Technology Officer (CTO) of Aubay Portugal, highlighted the sectors that can gain the most from AI. “The sectors that benefit the most from artificial intelligence are those that handle large volumes of information, such as banking, insurance and telecommunications.” He explained that AI boosts efficiency by automating repetitive tasks, such as customer service or complaint handling, delivering “an immediate benefit” to companies.
The importance of automation through AI
Real-world success stories with AI
Aubay has been working with organisations to implement AI in process optimisation and faster decision-making. “I’ve seen companies automate data processing at an impressive speed, validate email addresses in seconds, and identify lead intent based on behavioural patterns. Sales teams are using AI to prioritise more intelligently,” said Pedro Gouveia.
He also shared innovative applications in healthcare, such as a hospital using AI post-surgery to collect patient feedback and enable immediate action if necessary. “That can have a huge impact. We can respond more quickly and actually save lives,” he added.
Overcoming AI adoption challenges
The future of AI in business
Looking ahead, Aubay’s CTO is confident in the growing role of AI in the corporate world. “AI will enter the corporate world in full force, and Portugal will be no exception. The original idea that it would replace humans is giving way to another concept: it frees organisations and their people to deliver greater value, faster,” he concluded.
You can read the full interview here.
